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Our website uses Google Analytics to allow us to recognise and count the number of visitors and to see how visitors move around our site when they’re using it. This helps us to improve the way our website works, for example by making sure users are finding what they need easily. Please read their Overview below. Please be assured that Google Analytics prohibits the tracking or collection of any personal information
Google Analytics Overview
Google Analytics is a web analytics tool that helps website owners understand how visitors engage with their website. Google Analytics customers can view a variety of reports about how visitors interact with their website so that they can improve it. Google Analytics collects information anonymously. It reports website trends without identifying individual visitors.
Google Analytics Cookies
Like many services, Google Analytics uses first-
Use of IP Address
Every computer and device connected to the Internet is assigned a unique number known as an Internet protocol (IP) address. Since these numbers are usually assigned in country-
Google Analytics does not report the actual IP address information to Google Analytics customers. Additionally, using a method known as IP masking, website owners that use Google Analytics have the option to tell Google Analytics to only use a portion of the IP address, rather than the entire IP address, for geolocation. Whether or not website owners use Google Analytics, they have access to IP addresses for visitors to their sites.
Personal information is information that personally identifies you, such as your name, email address or billing information, or other data which can be reasonably linked to such information. The Google Analytics Terms of Service, which all Analytics customers must adhere to, prohibits the tracking or collection of this information using Google Analytics or associating personal information with web analytics information.
Google's Use of Analytics Data
Website owners who use Google Analytics have control over what data they allow Google to use. They can decide if they want Google to use this data or not by using the Google Analytics Data Sharing Options. When these options permit it, the data is used to improve Google products and services. Website owners can change these options at any time.
To provide website visitors with more choice about how their data is collected by Google Analytics, we developed the Google Analytics Opt-